Village Visita - Business Growth Report

Village Visita Resort

Business Growth & Strategy Report
Wayanad, Kerala - 3 Star Resort
Families Couples Groups Corporate Events
Property Quality
9/10

Premium cottages & pool villas with excellent amenities

Location Score
8/10

Beautiful Wayanad setting with natural attractions

Area & Activities
10/10

4-acre property with pool, BBQ, activities & event hall

Booking Platforms
7/10

Good presence, room for expansion on major platforms

Review Count
5/10

Limited reviews - major growth opportunity

Social Media
3/10

Significant improvement needed for digital presence

Positive Aspects
Areas to Improve
Growth Plan
Booking Platforms

Positive Aspects

Prime Location

Located in scenic Wayanad with natural beauty and tourist attractions nearby

Excellent Facilities

4-acre property with pool, BBQ area, activity zones, and event hall

Premium Accommodation

High-quality cottages and pool villas perfect for families and couples

Diverse Target Market

Appeals to families, couples, groups, and corporate clients

Flexible Booking

Weekday corporate events and weekend leisure bookings

Strategic Markets

Targeting Karnataka, Tamil Nadu, and North Indian travelers

Areas Requiring Improvement

Limited Social Media Presence

Very low social media engagement and visibility (3/10 score)

Insufficient Reviews

Low review count affecting credibility and booking confidence

Platform Coverage

Limited presence on major booking platforms like Airbnb and Booking.com

Brand Storytelling

Lack of compelling customer journey narratives and memorable experiences

Customer Retention

Limited follow-up and repeat customer engagement strategies

Support System

No 24/7 customer assistance for bookings and inquiries

6-Month Growth Strategy

Projected Growth

30-35%

Increase in bookings over the next 6 months

1

Customer Journey Storytelling

Create compelling narratives showcasing memorable guest experiences, from arrival to departure, highlighting unique Wayanad experiences.

2

24/7 Customer Support

Implement round-the-clock assistance for bookings, inquiries, and guest support to improve customer satisfaction.

3

Review Generation Campaign

Systematic approach to collect guest reviews across all platforms, targeting 200+ reviews in 6 months.

4

Social Media Transformation

Daily content creation showcasing property features, guest experiences, and Wayanad attractions across Instagram, Facebook, and YouTube.

5

Memorable Experience Packages

Create unique packages combining accommodation with local experiences, adventure activities, and cultural immersion.

6

Targeted Marketing Campaigns

Focus on Karnataka, Tamil Nadu, and North Indian markets with localized content and promotional offers.

Booking Platform Strategy

Expand presence across major booking platforms to increase visibility and bookings:

Airbnb

Target families and groups with unique property listings

Priority: High

Booking.com

Reach international and domestic travelers

Priority: High

MakeMyTrip

Capture Indian domestic travel market

Priority: Medium

Goibibo

Additional domestic market coverage

Priority: Medium

Direct Booking

Own website optimization for higher margins

Priority: High

Social Media

Instagram and Facebook direct bookings

Priority: Medium

Implementation Timeline

  • Month 1: Complete Airbnb and Booking.com listings with professional photos
  • Month 2: Launch review collection campaign and social media presence
  • Month 3: Implement 24/7 support and customer journey optimization
  • Month 4-6: Scale marketing efforts and monitor growth metrics